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About Best Wave
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For over 17 years, the principals at Best Wave have been actively creating, updating, and monitoring retail interactive systems. We have developed over 120 unique applications during that period of time, in every major category of interactive delivery.
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History
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Beginning as “First Wave, Inc.” In 1990 and delivering simple information-delivery kiosks, the company has not only grown with the industry, it has helped to shape it. John Glitsos, Best Wave’s founder has been a speaker at major kiosk symposiums, written articles for kiosk and retail magazines, and spoken at trade shows such as Globalshop for over a decade. He has also been a consultant to some of the world’s largest retailers and most significant brands, delivering more than kiosk and technical know-how, he has become a partner in developing high-end experience-based solutions, which have transformed interactive to a new level. As an example, his expertise has been called upon more than once to give late-stage products a new performance curve by infusing them with excitement and “high-tech” ambiance. This has resulted in sales exceeding expectations, and in some cases, outperforming new products by orders of magnitude.
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Our Mission
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To design and deliver creative, industry-leading interactive touch-screen kiosk solutions that set the standard for elegant, end-user focused functionality and interface design; to enable our clients to differentiate themselves by adding value and excitement to the retail environment, and to create a conduit for mutually beneficial interaction between our clients and their customers.
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Design Philosophy
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The Mind
A kiosk is a valuable marketing tool that can serve as an intelligent, two-way information conduit between marketers and the consumer in the retail environment. This is very important in light of the changing landscape in advertising, and in the retail and media distribution businesses. Best Wave differs from competitors because it has the ability to deliver superior systems based upon a customized rich-media software solution.
Software is the brain of an interactive kiosk, controlling every element of the customer experience. Kiosk Communicator, Best Wave’s proprietary interactive kiosk software is being used in hundreds of locations by some of the biggest Fortune 500 companies. Why? Because it is robust, proven, and flexible. The core functions of interactivity are built in, so the media can be customized to each client’s specific needs, without re-inventing everything. The result is a flexible, yet solid interactive experience that works technically, and works in terms of customer retention, product sales, and overall satisfaction.
The Heart
A kiosk has the potential to differentiate a retailer or a brand from its competitors and to manufacture customer loyalty. A good kiosk should generate excitement and create value for the customer in the retail environment. Best Wave understands this; creating excitement and differentiation is what we do. Other kiosk makers are pushing computers in a box. Their main concern is getting systems to work, while our systems are so reliable that we have been able to transcend this and focus on creating value with our systems. We have goals that are marketing and merchandising driven with the understanding of how experiential encounters with products and companies form long-lasting consumer loyalty, while driving sales.
The Eye
Interface design is of the utmost importance. It can define a retailer or brand as either classy and customer friendly, or tacky and unapproachable. Best Wave is able to deliver on the marketing potential of kiosks thanks to its understanding of the Fen Shui of kiosk design. The company has over 17 years of experience, spent honing sleek, easy-to-navigate interfaces. Its products are native applications, meaning Best Wave can deliver ‘richer-than-rich’ media to create an experience that IT guys or web kiosk providers never could. Everyone who uses a Best Wave interactive system already knows how to use it from the second they touch the first screen. This is not by accident. It requires a deep understanding of the difference between the interface requirements in-store vs web design. Using a web interface in-store is like using a magazine ad on television. The media are different so the entire approach must be different. Experience and an understanding of marketing and merchandising at retail are absolute requirements to achieve success.
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